Our thinking.

Google has updated the PageSpeed Insights tool use now use data from the Chrome User Experience Report. By using metrics from “real-world Chrome users”, we are given a better insight on how to optimise our pages for both Desktop and Mobile. Site Speed PageSpeed Insights provides information about how well…

Want to know how you can create more business and generate higher ROI? Create effective campaigns in Google AdWords. When managing your clients’ PPC (Pay-Per-Click) campaigns, you need to be able to optimise their AdWords campaigns. By optimising it to the greatest extent, you could return a greater ROI. While…

Having released a beta version a few months ago to select users, Google is now starting to release this beta version to all users of Search Console. Now everyone can explore this simplified process of optimising a website’s presence on Google Search. The functionality will include Search Performance, Index Coverage,…

Voice activated speakers have become very popular in the last few months. In the year 2018, people will not be learning how to use these devices; they’ll be weaving them into their daily lives and routines. Since its release in the U.S in June 2015, Amazon have sold an estimated…

Google has introduced a new series of SEO Webmaster videos to help budding and experienced SEO (Search Engine Optimisation) professionals. Google is constantly supplying digital marketers with a broad range of resources (apart from updates to its secret search algorithm).  All this information is to help you better understand your…

On 13th December 2017, Microsoft has showcased its vision for intelligent AI-enabled computing, as well as AI differentiation strategy at its AI event in San Francisco. The main areas that Bing is trying to improve is by making AI-supported software broadly accessible to help improve user’s “everyday” experiences on the…

Amazon is currently in talks with several large consumer product companies in America about advertising and sponsorship opportunities through Alexa. With the rise in talking robots – by which we mean Siri, Cortana and Alexa – quickly becoming part of our everyday lives, it comes as no surprise that Amazon…

Having announced over a year ago that it was experimenting with mobile-first indexing, Google has now given us an insight on how to get your site ready for mobile. Currently, Google’s crawling, indexing and ranking systems typically look at the desktop version of a page’s content. This may cause issues…

In recent years, advertisers have had various ways in which to highlight your website’s content in search. These have been called ‘rich snippets’, ‘rich cards’ or ‘enriched results’. Going forward, Google’s documentation will use the name “rich results” for all of them. Additionally, a new rich results testing tool has…

Facebook Advertising is one of the most powerful marketing tools that can help increase your brand awareness. With 2.07 billion monthly users, you should definitely consider advertising on the social media platform, and here’s why. In recent years, Facebook Advertising has become very competitive for all brands and businesses. Marketers…