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Insurance brokers take advantage of new Google Ads feature – lead extensions
19th November 2019
Google has added a new feature to their Google Ads which allows advertisers to capture details of potential customers using the ad content. This is not the first time Google has tried capturing lead data from search ads. “Contact form Extensions” was an experimental upgrade developed by Google in 2010, which sent leads to the advertisers via email. Sadly, it never came out of beta. Then in 2011, Google tried a new concept “cost-per-lead ads” that allowed users to submit their phone number or email through the ad to request more information about the particular advertisement. Google Ads’ latest feature has been warmly welcomed by insurance brokers as it allows them to gain access to customer details and transfer it to their CRM (Customer Relations Management System). This is how a lead form looks like.
How Does It Work?
The lead extensions pop up dialogue box is similar to promotion extensions’ box. It displays a drop-down box which allows you to choose the campaign you want to add. After you select the campaign you need enter the extension text which can be up to 30 characters. This is what it looks like:
Should You Care?
If you run a business or are an insurance broker or run an advertisement company, then Yes! You should care. This new feature added by Google to Google Ads can help advertisers generate more leads and it has also been made available for mobile experience to ease the advertisement process. Although some might complain about limited about of data being received but these extensions and their integration with webhooks is a step forward in online advertisements and will keep getting better.