In 2017 Google Reportedly Took Down 3.2 Billion Ads
Last year in 2017 Google reportedly removed more than 3.2 billion ads that were violating Google’s policies. “That’s more than 100 bad ads per second!” Google’s director Scott Spencer wrote. Due to Google’s policies that are in place its very hard for bad ads to be submitted to go live on the search engine.
Google decided to release to the public that a total figure of 3.2 billion ads have been removed from the search engine. As it shows all the steps they have taken to stop ad fraud, malware sites and content scammers. Within the last year Google Blocked 79 million ads in Googles network. This is due to advertisers attempting to send users to malware laden sites. Also they didn’t just remove ads but removed 400,000 websites from appearing on the search engine. AdWords removed 66 million “trick to click” ads out of those 66 million a huge 48 million ads were attempting users to install unwanted software.
Last year Google removed 320,000 publishers from Googles network due to violating publisher policies. And black listed just under 90,000 websites & 700,000 mobile apps. Google have developed new technology which will help the process of protecting Google’s advertisers by removing ads from individual web pages.
Every month last year in 2017 two million pages were removed due to policy violations. Google were able to find all pages that were violating their policies from advanced technology. Google have been making a stop for all bad ads from going live from using new technology. After Google expanding their policy against dangerous content in April 2017 this is to add cover from discrimination and intolerance. Google removed over 8,700 pages that violated the expanded policy.
For Google to protect all of their users and businesses who are publishing on Google. They need to make sure that they are removing the users who are trying to take an advantage of online news to make money. This is by people stealing peoples content and reposting. Google have taken the next step into prohibiting websites that are serving misrepresentation content. “Essentially this means that you can’t serve ads if you’re pretending to be a legitimate news website based in London when you’re actually a content scammer in a different city.” A spokesman from Google said. Google have reviewed 11,000 websites for potential violations for misrepresentation content policy, and a total of 650 sites were blocked and over 90 publishers were removed and terminated from showing up on Google.
Google have said “We’re constantly updating our policies as we see new threats emerge. Last year, we added 28 new advertiser policies and 20 new publisher policies to combat new threats and improve the ads experience online.” Google are always on the case with protecting the ads ecosystem. All of their methods to protecting Googles search engine is getting better with putting new technology into place to avoid scams and this gives Google’s users the best experience.