Our thinking.

  Expanded Text Ads: Google Ends Creation & Editing This blog serves as a reminder that from July 2022, Google will no longer allow advertisers to edit and create Expanded Text Ads.     What does this mean for your Google Ads campaigns?   From July 2022, Responsive Search Ads…

Are You An Insurance Broker Looking To Increase Click To Enquiry Rates?    Increasing click to enquiry rate is a common goal for insurance brokers. At Beyond Clicks, we don’t simply focus on PPC Management, we adopt a full Digital Marketing strategy with this objective in mind.    We launch…

Importance Of Online Presence for Insurance Brokers   It’s no secret that having an attractive social presence enables businesses to become more visible online. Whether it’s posting about your new insurance deals or simply sharing a picture of your team day out, being active on platforms such as Facebook &…

  The new General Insurance Pricing Practices (GIPP) rules, introduced by the FCA on 1st January 2022 banned dual pricing (aka price walking). The ban has forced insurance brokers selling motor and home policies to reconsider their over reliance on aggregators and price comparison websites for lead generation. Consequently, savvy…

  This is the mindset of everybody at Beyond Clicks, there is a picture stating this on the wall and it’s been there since day 1 of trading.  Yes there will be tests / new approaches that won’t always work (you have to do this to move forward faster than…

How Can Facebook Advertising Help Insurance Brokers?   Boasting around 2.89 billion users globally as of 2021, Facebook advertising is by far the largest social media platform out there. In the UK, 3 out of 4 individuals use Facebook, creating an opportunity for any size businesses to get themselves in…

The modern day has become more and more visual. As a result, Google has introduced Google Ads Image Extensions with the intention of making your ads more appealing to consumers. People love to see what they are getting for their money. So, why not show your product off with an…

Attribution models have been designed to track conversions based on client’ objectives or what they count as a conversion e.g. last click/first click etc. Ad interactions can occur at any stage of the user journey, not solely at the purchase stage. At Beyond Clicks, we pay particular attention to our…

Customers are always evolving so it is important to keep up and react accordingly to changing trends and needs.   80% of people say that price is important when buying insurance, therefore you must ensure cover and price are competitive and appealing.    Maintaining customers is a vital part of the insurance business…

YouTube have unveiled they will be showing ads on channels outside of their partner program. This is huge news as this expands the reach of YouTube ads drastically. However there are some targets and agreements you need to know about to receive this luxury.   Firstly, as we know, nothing…