Our thinking.

The modern day has become more and more visual. As a result, Google has introduced Google Ads Image Extensions with the intention of making your ads more appealing to consumers. People love to see what they are getting for their money. So, why not show your product off with an…

Insurance Brokers – Aggregators / lead generation companies control your flow of quotes and sales based on their business objectives – not yours. Read on to get our top 3 tips to reduce your reliance on third parties. First of why are we qualified to even write this blog???  15…

Attribution models have been designed to track conversions based on client’ objectives or what they count as a conversion e.g. last click/first click etc. Ad interactions can occur at any stage of the user journey, not solely at the purchase stage. At Beyond Clicks, we pay particular attention to our…

Customers are always evolving so it is important to keep up and react accordingly to changing trends and needs.   80% of people say that price is important when buying insurance, therefore you must ensure cover and price are competitive and appealing.    Maintaining customers is a vital part of the insurance business…

YouTube have unveiled they will be showing ads on channels outside of their partner program. This is huge news as this expands the reach of YouTube ads drastically. However there are some targets and agreements you need to know about to receive this luxury.   Firstly, as we know, nothing…

  We all know the main reason we use Google Ads is to get conversions online and there are many ways of maximizing conversions, 1 of these being remarketing.   When running an advertising campaign, it’s important to retarget prospects who did not convert on the landing page after clicking…

It’s one thing getting people to click on your ads, but quite another getting someone to convert on your webpage.   A click is wasted money without a conversion. Within the insurance industry, a conversion is a call or a form completion, therefore it is important marketers know how to…

Google recently announced an update to the matching behaviour of phrase and broad match modifier keywords.   So, what does this mean for our clients and PPC advertisers out there?   The concept behind this change is to bring the best from broad match modifier to phrase match. The aim…

BIG NEWS! At Beyond Clicks, we understand the impact of how Covid-19 is affecting brokers’ reliance on price comparison websites. Read our article which was published in the Insurance Times on 20th January 2020 to find out more.   Brokers experienced a 70% reduction in new business volumes at the…

Following our partnership with Infinity Call Tracking we wanted to share marketing tips that will make an instant difference to a US insurance brokers digital marketing. In the below short podcast myself and Diana Hasty, Head of Infinity for the East Coast discuss the opportunities and how to solve marketing…